Work on the reputation of the owner of the IT company through the involvement of charitable initiatives and crisis PR.
Description of problem / Situation:
The owner of the IT company faced a negative information background related to suspicions about the “Russian footprint”. This threatened his reputation and the reputation of the company, so there was a need to actively work on improving his image through charitable initiatives and communication strategies aimed at reducing the negativity.
How the issue was resolved:
(methods, tools, or strategies used to solve the problem)
Positive materials on charitable topics: The owner was actively involved in volunteer activities, cooperation with volunteer organizations, which became the basis for positive content.
Cooperation with experts and opinion leaders: Engaged well-known opinion leaders for Facebook posts that supported the owner and analyzed the situation in a positive way.
Work with crisis platforms: Used popular Telegram channels, in particular those connected to the Office of the President, to publish refutations and evidence that helped reduce the impact of negativity.
SEO-optimization: At the same time, SEO-optimization and generation of positive content was carried out to push the negative to lower positions in Google.
Achieved results:
(short-term results that were achieved immediately after the implementation of the solution)
Prompt removal of some negative publications; it was possible to solve part of the problematic materials in a few days.
The growth of the owner’s positive image was driven by numerous positive publications on charitable topics, which were immediately reflected on social networks and in the media.
Long-term results:
The gradual decline of negative content in Google search results and the dominance of positive content, which required two months of steady work.
Formation of a positive image of the owner as an active philanthropist and public figure, which improved his reputation among the target audience and in the media.
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