Formation of the authority and positive image of the Ukrainian IT investor in the European market.
Description of problem / Situation:
The owner of a large Ukrainian IT holding, which moved to another field, needed the support of foreign investors to finance projects for the benefit of Ukraine. For this, he needed to create a positive image in the European Google and show his social responsibility. However, previous mentions and publications about him needed to be edited or pushed out of the search results.
How the issue was resolved:
(methods, tools, or strategies used to solve the problem)
Preparation of materials for leading international media: Negotiated with publications such as Forbes and Deutsche Welle to feature articles highlighting his philanthropic initiatives, social impact and success stories.
Local publications in the Ukrainian mass media: We launched a wide media campaign in Ukraine, where through hospitals, inclusive centers and military organizations, his good deeds were highlighted: the purchase of equipment, financing of military prosthetics and support of institutes. Thus, a powerful image of a philanthropist who actively helps the country was formed.
Cooperation with Kyiv productions: A series of videos were shot, which were later published in Ukrainian and international media, to show his activities and interaction with the community.
Legal complaints to Google: Claims were separately filed with Google to remove or suppress unwanted publications that did not correspond to the current image of the investor.
Achieved results:
(short-term results that were achieved immediately after the implementation of the solution)
Public recognition in the media: Leading European and Ukrainian media published materials that significantly improved his image and positioning as a safe and reliable investor.
Expanding social support: A large number of Ukrainians and military organizations responded positively to his contribution to society, which added credibility to his new project and increased cooperation with foreign investors.
Long-term results:
What positive changes or impacts have remained after implementing the solution over time? How did it affect the general state of affairs or processes?
Strengthening a positive image in Google: Indexing in European Google has changed significantly in favor of positive materials confirming its activity and good reputation.
Growing authority in the international arena: Presence in authoritative mass media helped cement his reputation as an influential and responsible investor who actively supports Ukraine, which facilitated the process of attracting new foreign investors for Ukrainian projects.
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