Work on maintaining access and reputation of a gaming IT company through PR strategies and cooperation with streamers.
Description of problem / Situation:
There was a threat of blocking the game in Ukraine due to the negative information background. Publications appeared in the media questioning the reputation of the company and the game, which could lead to the restriction of access for Ukrainian players. It was necessary to solve this problem as soon as possible and improve the image of the game in order to avoid a ban.
How the issue was resolved:
(methods, tools, or strategies used to solve the problem)
Removal of negative publications: The team worked with the media, negotiating the replacement or removal of negative materials. If the information was not true, legal claims were sent.
Promotion of positive content: Created and shared positive content with a focus on SEO and tagging optimization to push the negative out of the top positions in Google.
Engagement of streamers and bloggers: Attracted influential users on the Twitch platform – popular streamers who broadcast the game and created a positive community around it. Later, interest in the game expanded to YouTube and TikTok, where the formation of a media presence continued.
Media block on social media: Based on the success of streamers and positive feedback in social media, a media block was created, which was later connected to the mass media to strengthen the positive image of the game.
Achieved results:
(short-term results that were achieved immediately after the implementation of the solution)
Removal of part of negative publications in mass media.
An increase in positive mentions of the game in search engines and the activation of discussions in social networks, which strengthened the image of the game among Ukrainian users.
Long-term results:
What positive changes or impacts have remained after implementing the solution over time? How did it affect the general state of affairs or processes?
Positive content began to dominate the search results, while negative content gradually lost visibility.
The community formed on the Twitch, YouTube and TikTok platforms, continued to support the game, contributing to its popularity and positive perception among players, which reduced the risks of blocking in Ukraine.
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